Out-of-Home Ads
Coca-Cola
Full-Service Bing Ads (Microsoft Ads) Agency in Auckland
Bing Ads (Microsoft Ads) Agency in Auckland
The paid search channel everyone forgets — and the one with 20-40% cheaper clicks than Google for the same intent. Microsoft Ads run properly.
Quick Answer
Microsoft Ads (the platform that runs Bing, Yahoo, AOL, and DuckDuckGo search advertising) is the most under-utilised channel in NZ paid search. Bing's market share in New Zealand sits at 5-8% depending on the category — small, but the searchers it captures skew older, wealthier, and more frequently using work-issued devices that ship with Bing as default. For services targeting professionals or affluent demographics, that audience is disproportionately valuable.
In Business Since
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Our Bing Ads (Microsoft Ads) Agency Services in Auckland
Bing & Microsoft Ads — cheaper clicks, real conversions..
Selected Work
A glimpse of what we've built.
Outdoor Campaign
Pepsi
Brand Identity
Brand System
Web Development
Multi-Device Web
Guerilla Marketing
Snickers
UX / UI Design
PropTech App
Social & Creative
Fitness Creative
Packaging Design
Eskimo
Mobile UX
Smart Home App
Print Advertising
Faber Castell
01
Why Microsoft Ads in 2026.
Three forces have made Microsoft Ads more interesting in the last 18 months. First, Bing now integrates with ChatGPT — Microsoft's investment in OpenAI means Bing/Copilot results appear in ChatGPT search responses, giving Microsoft Ads coverage of an audience Google does not reach. Second, LinkedIn profile targeting is available in Microsoft Ads (because Microsoft owns LinkedIn), letting you layer B2B targeting on top of search intent — a capability no other search platform offers. Third, Microsoft Advertising has matured: the editor, the API, the audience network, and the AI features (Performance Max equivalent, automated bidding) are now competitive with Google's stack.
For most NZ businesses, the case for Microsoft Ads is straightforward: 5-15% of your Google Ads search demand is also being searched on Bing, at 20-40% lower CPC. If you are not capturing it, you are leaving money on the table. The implementation cost is low because we typically import your Google Ads structure into Microsoft Ads on day one and tune from there.
02
Microsoft Ads features we deploy.
Search ads — direct equivalent to Google search ads, often with the same keyword inventory at lower CPC.
Shopping ads — Microsoft Merchant Center connected to your product feed for e-commerce campaigns. Smaller volume than Google Shopping but cheaper clicks.
Performance Max — Microsoft's AI-driven campaign type, similar to Google's. Useful once you have conversion volume.
Audience targeting with LinkedIn profile data — overlay LinkedIn job-title, industry, and company-size targeting on top of search keyword campaigns. Unique to Microsoft Ads.
Microsoft Audience Network — the display equivalent, serving ads across MSN, Outlook, Edge, and partner sites. Often 50-70% cheaper than Google Display Network with comparable performance.
Why Choose Us
Why choose our Bing Ads (Microsoft Ads) Agency in Auckland.
The economics are the real reason to run Microsoft Ads. CPCs are typically 20-40% lower than Google Ads for the same keywords because competition is lower. Conversion rates are comparable. Quality scores are easier to maintain. For most NZ businesses, adding Microsoft Ads as a secondary channel adds 5-15% incremental revenue at lower CAC than Google. We have not seen a Google Ads account where adding Microsoft Ads did not improve blended CAC.
01
Account Import from Google
We import your Google Ads campaign structure into Microsoft Ads on day one, then tune for the platform's specifics. Saves weeks of setup time.
Reason 01
02
LinkedIn Profile Targeting
Layer LinkedIn job-title, industry, and company-size targeting on top of search keyword campaigns. Available only on Microsoft Ads.
Reason 02
03
Microsoft Shopping
Merchant Center setup, product feed optimisation, and Shopping ads run alongside Google Shopping for incremental e-commerce revenue.
Reason 03
04
Microsoft Audience Network
Display advertising across MSN, Outlook, Edge, and partner sites. 50-70% cheaper than Google Display for comparable reach.
Reason 04
05
Cross-Platform Reporting
Unified Looker Studio dashboard showing Microsoft Ads alongside Google Ads in the same view. Compare CPCs, CTRs, and conversions side-by-side.
Reason 05
06
ChatGPT/Copilot Coverage
Bing's integration with ChatGPT and Copilot means your Microsoft Ads also appear in AI search responses — coverage Google does not currently offer.
Reason 06
Industries
Industries we serve with digital marketing in Auckland.
Kiwitech works with Auckland and wider New Zealand businesses across 25+ industries, but four verticals dominate our roster: property (Auckland developers, apartment launches, agency networks), education (private schools, tertiary providers, edtech), healthcare (specialist groups, dental and dermatology clinics, allied-health practices), and food and beverage (CBD and Ponsonby cafes, Britomart fine dining, food-court chains, cloud kitchens). SaaS, D2C retail, fashion boutiques across Newmarket and Ponsonby, and South Auckland industrial manufacturers round out the next tier of growing accounts.
01Real Estate—
02E-Commerce—
03Healthcare—
04Education—
05Hospitality—
06Food & Beverage—
07Fashion & Beauty—
08Technology—
09Finance—
10Automotive—
11Manufacturing—
12Entertainment—
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
0+co-signs
& certifications
& certifications
i.Awards & certified partners
2026
Top GenAI Company
Clutch · 2026 leader
Partner
Google Ads
Performance & search
2024
Red Herring Winner
Top 100 Asia
Partner
Microsoft
Cloud & enterprise
Partner
Shopify
Commerce builds
2024
Flutter Service Award
App development excellence
Partner
WordPress
CMS & enterprise web
Partner
ChatGPT
AI workflow partner
2025
Top Clutch · App Dev
Verified industry leader
Partner
Gemini
Google AI partner
Partner
Google Cloud
Infra & data
Partner
Bing Ads
Microsoft advertising
ii.Compliance & security
Our Process
How we deliver Bing Ads (Microsoft Ads) Agency in Auckland.
A 5-step playbook we run with every Auckland client. Same rigor for a NZ$2,000/month SMB engagement and a NZ$15,000/month enterprise pod — only the depth changes.
01
Step 1
Import
Import Google Ads structure, set up Microsoft Merchant Center (if e-commerce), configure conversion tracking.
02
Step 2
Tune
Adjust bids, ad copy, and audience overlays for Microsoft-specific behaviour. Activate LinkedIn audience layering where relevant.
03
Step 3
Launch
Campaigns go live alongside Google Ads with the same naming conventions and conversion structure for clean reporting.
04
Step 4
Optimise
Weekly bid and budget adjustments, monthly creative refreshes, quarterly account structure reviews.
05
Step 5
Compare & Reallocate
Monthly cross-platform review — shift budget toward whichever channel is delivering better CAC for each campaign type.
FAQ
Bing Ads (Microsoft Ads) Agency in Auckland — common questions.
Is Bing Ads still a thing? Should I bother?
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Yes — Microsoft Ads (the modern name for Bing Ads) is very much active and now includes Bing, Yahoo, AOL, DuckDuckGo, and ChatGPT search results. Bing's market share is small (5-8% in NZ) but CPCs are 20-40% lower than Google for the same keywords. For most businesses already running Google Ads, adding Microsoft Ads adds 5-15% revenue at lower CAC. The opportunity is real even if the name sounds dated.
How does Microsoft Ads compare to Google Ads?
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Smaller audience, lower CPCs, similar conversion rates, and unique LinkedIn audience targeting (because Microsoft owns LinkedIn). The platform is more mature now than 3-4 years ago — Performance Max, automated bidding, and audience features are competitive with Google. We run them in parallel rather than as alternatives.
Can you import my Google Ads campaigns into Microsoft Ads?
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Yes — Microsoft Ads has a native Google Ads import tool we use on day one. Saves weeks of setup time. We then tune the imported campaigns for Microsoft-specific behaviour (different keyword match-type defaults, audience layering, bid strategies).
What's the minimum spend to make Microsoft Ads worthwhile?
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NZ$500/month is the minimum useful spend — below that the conversion volume is too low to optimise. Most of our small-business Microsoft Ads engagements sit at NZ$500-$2,000/month in spend, layered on top of an existing Google Ads programme of NZ$1,500+/month.
Does Microsoft Ads include ads in ChatGPT?
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Indirectly, yes. Microsoft's investment in OpenAI means Bing search powers ChatGPT's web search feature. Microsoft Ads campaigns that match queries showing up in ChatGPT can serve ads in those AI-generated responses. The format and frequency are still evolving but the coverage exists today on no other platform.
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G04 428 Dominion Road, Mt Eden, Auckland 1024, New Zealand+64 29 052 03979
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